“Measuring Firms’ Market Orientation Using Textual Analysis of 10-K Filings”, with T. Harris and D. Philip, British Journal of Management.
81 Pages · Posted: 12 Dec 2017 · Last revised: 05 Dec 2019 | Market-oriented firms are committed to understanding their customers’ evolving expectations and meeting their needs, while outwitting competitors, to achieve a sustainable competitive advantage and improve performance.